Starbucks Tests Vegan Whipped Cream at Two US Locations Leave a comment

Starbucks announced it is innovating one of its most popular and key ingredients: whipped cream. The international coffee chain will bring consumers a vegan whipped cream that’s made from lentils to two Seattle locations. The inventive dairy-free whipped cream will allow consumers at the two trial locations to top their signature non-dairy Starbucks drinks with a plant-based whipped cream for the first time in the United States.

“Building on Starbucks sustainability commitment, the company’s goal is to expand plant-based choices as an environmentally friendly menu contributes to our goal to be a resource positive company,” a Starbucks spokesperson told VegNews.

Before the stateside launch, Starbucks released the vegan whipped cream to its United Kingdom menus last year for its plant-based Pumpkin Spice Latte. The famed specialty drink no longer contains dairy across Europe. The company’s decision to develop the plant-based whipped creams stems from its “Plant Positive Initiatives” – Starbucks’ campaign to cut its waste, water usage, and greenhouse gas emissions by 50 percent by 2030.

Vegan whipped cream can currently be found at the Seattle area location 1350 156th Ave NE in Bellevue, WA. The company is decidedly keeping the second location a secret from its customers. The trial will determine the consumer interest in the new dairy-free beverage topping.

“Testing is a way of life at Starbucks, and we continue to introduce new drinks and food to menus globally while innovating with plant-based ingredients across key platforms like espresso, cold brew, refreshment, food, and more,” the spokesperson said. “We aim to provide our customers a variety of choices as part of their Starbucks experience.”

The lentil-based whipped cream arrives following Starbucks CEO Kevin Johnson’s announcement that the coffee chain plans to innovate its food and drink to increase its plant-based offerings. The company intends to develop the plant-based selection to both capitalize on growing plant-based consumer demand and also uphold its promise to reduce its carbon emissions companywide.

“If I were to say what is probably the most dominant shift in consumer behavior, [it] is this whole shift to plant-based