What does it mean to be vegan in 2021? The results of The Big Vegan Survey are in… Leave a comment

How has Covid-19 changed the way we live (apart from the obvious)?

Covid 19 has changed the lives of every single one of us in varying degrees and ways, so in our 2021 survey we wanted to acknowledge this by asking how the epidemic has influenced people in both positive and negative ways.

Looking at the positives we can take from the situation, 69% said they either agreed or strongly agreed that Covid had made them more mindful about shopping local and supporting small independent businesses.

57% say that it has caused them to cook from scratch more.

65% believe that it will make people think more carefully about eating meat in future, with 64% saying that more of their friends and family have already shown a greater interest in veganism.

And the pandemic has thrown environmental issues even further into the spotlight, with 55% saying that lockdown made them consider their personal impact on the environment more, and 56% saying they are using their cars less, even when we’re not in lockdown and allowed to travel freely.

But it’s definitely made us more cautious about going out, particularly to a restaurant, with only 10% saying they’d be happy going to a restaurant as often as they did pre-Covid, and 37% saying they’d stopped going to restaurants at all (even when they are open!)

How long do vegans like to spend in the kitchen?

So we know how people are shopping but what are they doing with all the delicious food they buy?

70% of the people who completed the Big Vegan Survey 2021 prefer to cook the majority of their meals from scratch, with 23% combining cooking from scratch with indulging in the occasional ready meal for convenience.

Ready meals are however decreasing in popularity, with 30% saying they eat them once a month compared to 34% in 2019, and 24% saying they never buy them compared to 20% in 2019.

The majority (65%) prefer to spend between 30 minutes and 1 hour preparing each meal, with only 6% willing to spend 1 to 2 hours in the kitchen.

47% cook a vegan meal for their whole family, with only 21% having to cook one meal for themselves and another for non-vegan members of their family. But this is probably because 51% don’t have children, so catering for fussy eaters and less sophisticated tastes isn’t as much of an issue!

And what’s the most popular cuisine? Italian just edges it with 17% choosing it as their favourite, closely followed by Indian with 16%, Chinese with 11% and Mexican and British classics, both with 10% of the vote.

So there we have it, a glimpse into the vegan world in 2021.

If you have a vegan business and would like to find out more about the full results of The Big Vegan Survey 2021, get in touch with Megan Gibbings at megan.gibbings@anthem.co.uk

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